Swift Group surpassed all expectations at this year’s Motorhome and Caravan show with their best ever performance on Touring Caravans and the third best on Motorhomes. Sales at the show alone are projected to exceed £35mn, boosting an already incredible start to the season with total retail sales from September exceeding £55mn.
The 2017 Motorhome and Caravan show is the industry’s most important retail event of the year and the first opportunity to showcase the major new launches of Swift Basecamp and Escape, and key initiatives such as Connect Direct, an exclusive customer service account for 2017 owners that enhances Swift’s industry leading customer service.
On Touring Caravans, all ranges performed extremely well with growth of 11% versus last year. The star performance came from Sprite, the UK’s No 1 caravan range, with growth of over 20%. Across all ranges, fixed beds layouts proved most popular especially the novel mid-transverse washroom.
Swift’s new crossover camping vehicle: Basecamp, opened the entire show and the three models were inundated with show attendees throughout the six days. Targeted at the ‘young at heart’ outdoor adventurer, Basecamp attracted interest from a wide range of people. Over 25% of the year’s volumes has been sold and the first export order secured from Swift’s Korean partner Bluebird.